The five things every practice asks first

Common questions

Do we need to buy tablets for the rooms?

No. Your assistant uses the phone already in her pocket, and there is nothing for her to install — she opens a short list of rooms and taps one.

There is no shared tablet to wipe down between patients, nothing to lose, and nobody has to be given a password on their first day. She also cannot change the loop, delete anything, or affect what another room is showing: a list of rooms and a list of approved content is the entire surface she sees.

Does anything about a patient go into it?

No. The system is told a room and a file. It is never told who is in the room, and there is nowhere to type a name even if somebody wanted to.

Your assistant knows the patient in room six needs the kidney-stone video. The system only ever knows that room six should play that video. That gap is deliberate, and it is the reason a privacy review of this is a short conversation rather than a long one.

What happens if the internet goes down?

Nothing that a patient can see. The screens already hold your content, so they keep playing and the waiting room looks exactly as it did a minute earlier.

Nothing appears on the glass to announce a problem, and nothing expires while you are disconnected. When the connection comes back the screens catch up on their own, including the record of what they played while they were alone.

How does it get on the wall, and how disruptive is that?

Whoever normally hangs things in your building hangs the screens. We are not in the room.

Each screen needs power and a way to reach your network, and behind it goes a small player about the size of a paperback. Then somebody names each screen once — room six, lobby — and that naming is the part that matters, because those are the names your assistant taps later.

None of it happens during clinic hours if you would rather it did not, and no room is out of use for more than the few minutes it takes to put a bracket up. We have not done this in a working practice yet, so the first one we would do alongside you, on a call, rather than send you a box and wish you luck.

What happens when a screen goes dark, and who fixes it?

You get a sentence, not an error code. Something like: this screen is switched off or on the wrong input.

Most dark screens are a remote, an input or a plug, so whoever is at the front desk can usually act on it without ringing anyone. Screens are also meant to switch themselves on before the first appointment, though we will be straight with you that televisions vary in whether they accept that and we have not tested the models on your walls.

For anything genuinely ours, support is by phone and email during business hours. Each practice keeps a spare player in a drawer, so the common hardware failure is a two-minute swap rather than waiting on a visit.

What does it cost in year one, and do we own it?

About $10,322 for fifteen screens, and yes, you own it. That is the equipment once, plus twelve months on our recommended plan.

The equipment is the larger half and it lands in a single quarter, so it is a purchase your practice has to approve rather than an ordinary monthly expense. You buy the screens and players outright, they stay yours if you ever stop paying us, and your content lives on a computer in your building.

Some competitors include the player in the subscription, which is genuinely cheaper up front — but that equipment is theirs and it goes back. The pricing page breaks down every line, including the comparison that does not go our way.